B46968 – The Beatles Apple Records 1968 Our First Four Press Kit (UK)

An original 1968 UK Apple Records ‘Our First Four’ press kit. This was Apple’s first ever press kit which was used to promote the launch of The Beatles’ newly formed company Apple Records and their first four releases. The press kit consists of a black folder with four brightly-coloured individual folders containing Apple’s first four 7-inch records: The Beatles – ‘Hey Jude’, Black Dyke Mills Band – ‘Thingumybob’, Mary Hopkin – ‘Those Were The Days’ and Jackie Lomax – ‘Sour Milk Sea’.

The black outer folder has wear and tear to the edges.  There is some minor discolouration to the centre and some tearing to the fold over flaps and scuffing throughout.  The condition is very good minus.

The green Beatles folder is in very good condition.  There is light ring wear to the front and reverse of the folder, some light areas of creasing and an area of scuffing to the centre of the inside.  The vinyl has reacted with the plastic casing resulting in a matt effect over both sides of the record.  There are surface marks to both sides of the vinyl.  The condition of the record is very good minus.

The red Jackie Lomax folder is in very good condition.  There is light ring wear to the reverse of the folder and some areas of creasing to the edges.

The vinyl has reacted with the plastic casing resulting in a matt effect over both sides of the record.  There are some light surface marks on both sides.  The condition of the record is very good minus.

The yellow Mary Hopkin folder is in very good plus condition.  There is some light ring wear to the front and reverse of the folder and a couple of areas of light creasing to the edges.

The vinyl has reacted with the plastic casing resulting in a matt effect over both sides of the record.  There are a couple of very light surface marks to both sides of the vinyl. The condition of the record is very good minus.

The orange Black Dyke Mills band folder is in very good condition.  There is some ring wear to the reverse of the folder and a couple of areas of creasing.

The vinyl has reacted with the plastic casing resulting in a matt effect over most of the a-side of the record.  There are some light surface marks on the b-side.  The condition of the record is very good.

The press kit measures 23.5cm x 33.5cm (9.25 inches x 13.25 inches).